What is Link Building?

Links are the connection pathways between individual websites. These connections make up the web and help us to encounter and visit different sites of interest while surfing the web.

Increasing the incoming links to your site can help to direct traffic your way. Links are also an indicator of authority within the search engines. Search engines use authority to help them determine where sites appear within their rankings.Generally speaking the more authority a site has the higher it will rank.

Link building therefore refers to the effort to gain links from other sites.